Signage Rebrand

Petbarn is part of Greencross Limited, Australasia’s largest integrated consumer facing pet care company. Greencross owns over 130 veterinary practices and over 200 pet specialty stores. Active in the Australian Market for 35+ years, Petbarn currently operates 140 stores nationwide. As a leading pet supplies retailer, they stock a variety of respected brands and their diverse product offering ranges from food, toys, homes, grooming, health and many more.

Signage

As Petbarns trusted signage partner, the CV Media & Signage team has supported the signage rebrand roll out and the transition in market repositioning arising with the merger of Greencross, Petbarn and Animates. The team has delivered complete visual solutions for over 50 new and existing Petbarn stores in Australia and over 50 Animates stores in New Zealand. From concept through to completion, the teams have worked closely to deliver diverse internal store products and external signage to align with their new direction.

The building and fascia signage for the Petbarn stores has been large scale fabrication with differing products including print, pylons, illuminated and fabricated lettering. The Petbarn locations differ between large retail formats to smaller shop fronts as stand-alone stores and within larger centres. As a result, each external sign has been custom built to fit the building and withstand the environmental conditions.

The internal works have included a diverse variety of promotional and wayfinding signage to ensure ease throughout the customer experience. The team delivered wall prints, gondola toppers, shelf banners, hanging banners and acrylic lettering. Bringing the stores to life, the internal sign designs allow for ease of navigation with clear product labelling and directional signs and floor prints. With the size and stock changing from store to store, every fit out is customised to the space.

Media

Recently, the Petbarn brand has further evolved their visual store identity with the integration of digital. The new Toombul store has implemented custom designed logo elements with fabricated static casing on four 72” screens. The digital screens bring the animals within the logo to life, creating a fun and engaging design element for their store. This is the first move for the brand in bringing together physical and digital elements for customer experience. Other stores have since installed screens throughout their customer service areas.

Results and feedback

CV Media & Signage is proud to have a longstanding relationship with Greencross Limited and Petbarn as the brand continues to grow. The team has been excited to support them through their signage rebrand and assist as they explore the future of digital.