Pradella is one of Queensland’s most experienced and awarded property groups, with over 59 years in the industry. Specialising in uniquely designed and delivered developments, the group has earned a reputation for quality, innovation and service. Comprising of two major companies; Pradella Developments and RCC Builders, the group is both developer and builder, ensuring quality control over every aspect from design and concept through to completion. Their encompassing offer allows the upmost confidence from their clients in receiving the best quality for their investment.

Our solution

Pradella was seeking to innovate within their showroom spaces to deliver information for prospective buyers in the most efficient and interactive way possible. Recognised as a leader in the innovation space for housing design for over 50’s, Pradella’s Seachange Lifestyle Resorts have three Gold Coast locations and two further QLD locations in planning. Pradella engaged CV Media & Signage to integrate digital elements into the sales office of their new Riverside Coomera Resort; ensuring the sales office as a first brand touch point for customers reflects the benchmark for their resorts in progressive innovation and architectural design.

The showroom displays two interactive 43” screens, showcasing all the necessary resort information. With fully customised content from CV Media & Signage’s in house graphic designers, customers have the freedom to discover the location, home designs, site map and videos. Experiencing the freedom of choice at their fingertips, customers can view different floor plans, layouts and designs, with the interactive digital comparison tool allowing it to all be visually represented at the touch of a button.

Results and feedback

The Pradella team has been impressed with the delivery and customisation of the touch screens and their ability to enhance the overall sales space. The flexibility of the touch screens allows for autonomous or assisted exploration of the resort and ease of changing and updating content when necessary.

“Due to the age of our demographic we decided to brief CV Media & Signage to create an agent guided digital experience. We are extremely happy with the finished product and to the credit of CV, the platform has been delivered in such a simple and user friendly manner that our clients, no matter their age, are now guiding themselves through a digital sales experience. It is proof that it does not matter about age if you understand your customer and their needs, you can most definitely interact with them through a digital platform.”
– Alex McMahon, Director of Sales & Marketing PRADELLA PROPERTY