Digital printing is a contemporary method of production that creates print from electronic files. In recent times, this new-age process has taken the printing industry by storm with its many advantages allowing businesses of all shapes to benefit from the technology. With this in mind, here are 5 reasons why digital print solutions should be incorporated into your marketing strategy.
Well before the turn of the millennium, digital print evolved from traditional screen printing and began to stamp its authority on the retail sector. At the time, digital print was all but exclusive to brick & mortar stores with physical businesses utilising using these solutions as simple yet effective branding tools. While print is still predominantly utilised by retailers, times have changed, and these solutions are now used by companies in virtually every industry.
When digital printing processes first came onto the market in the early 1990’s, they were prone to a range of durability issues. Fortunately, due to the rapid advances in technology, substrates and processes, these initial teething issues were rapidly solved.
Nowadays, digital print is widely renowned for its impressive durability. As a result of this, it is unsurprising that print solutions can now offer a range of scale in durability from 1 year promotional (ideal for short-term campaigns) through to 7-year UV/graffiti/scratch resistant options (perfect for long-term advertising)
In order to properly estimate these different levels of durability, accelerated weather testing is critical. Fortunately, CV runs all new print and product through stringent testing in NATA (National Association of Testing Authorities) accredited weather accelerating laboratories.
With digital printing technology now established, equipment has become quite cost effective and base models are now fairly user friendly. As a result of this, Wide Format (up to 2500mm wide) print has been gradually adopted by signage and traditional screen print businesses across the globe. In more recent times, Grand Format Digital Print (over 2500mm wide) has also increased in popularity, primarily due to the fact that it is slowly becoming more affordable.
Printing substrates have also gradually evolved to the point where they can now offer affordable, longer warranted products designed specifically to partner with the different printer technologies. Additionally, there are now many direct substrate manufacturer relationships for digital print companies which allows direct input into material formulation and performance. That said, cheaper prices need to be assessed with performance requirements. CV boasts a well-equipped, state of the art digital printing department which can deliver time and cost-effective solutions across a variety of substrates.
If used correctly, digital print has the capability to completely transform your business’s physical environment. On the one hand, it can be used as a vibrant marketing tool that lets your consumers know what the brand is all about. Alternatively, print can serve to help your business improve its internal communications – research suggests that a visually creative work environment can motivate and inspire staff.
At CV Media & Signage, we offer high quality wide and grand format prints on a range of media such as self-adhesive vinyls, banners, acrylic, PVC, timber, aluminium, steel, and paper. As a result of this, there is rarely a sign that we cannot make; our premium resources and notable partnerships with global machine and substrate manufacturers mean that we are comfortable turning almost any conceptual idea into a reality.
If you feel as though a digital print solution would be right for your business, do not hesitate to contact CV Media & Signage.
Brisbane (Head Office)
148 Hedley Avenue, Hendra QLD 4011
Unit 8, 15 Thackray Road, Port Melbourne, VIC 3207
14/10 John Hines Avenue, Minchinbury NSW 2770