CV Media & Signage recently undertook a comprehensive rebranding project for Queensland Country Bank, following the acquisition of Queensland Country Health Fund by HBF Health. This transition involved the separation of what was once a unified brand, requiring a distinct identity for ‘Queensland Country Bank’ independent of their ‘Queensland Country Health Fund’ as well as updates to five existing Queensland Country Health Fund sites.

The scope of this project encompassed 32 locations across Queensland, including Brisbane, Townsville, Cairns, Sunshine Coast, and various other remote sites. Our work involved the manufacture and installation of various types of signage, such as fascia, roof, illuminated and non-illuminated logos, awning, wall, mall, pylon, lightbox slides, window graphics and frosting, reception, carpark, ATM surrounds, and vehicle signage. The project presented unique challenges, particularly due to the remoteness of some sites which reduced our team’s ability to gain access and compounded certain logistical difficulties.

Queensland Country Bank chose to partner with CV Media & Signage for this project due to our proven expertise and extensive experience in handling large-scale rebranding initiatives. The bank valued our ability to ensure brand and quality consistency across all sites, a factor made possible by our comprehensive service offerings and the depth of our client portfolio.

Our team’s dedication to overcoming the unique challenges of this project further solidified Queensland Country Bank’s decision to entrust us with their rebranding efforts, leading to a successful partnership that met all objectives and set a new standard for brand transformation in the banking industry.