Elements Byron Bay is a state of the art eco resort in the northern NSW hinterland. The 20ha site hosts 94 villas, four restaurants, pool and leisure areas and is situated adjacent to 2km of secluded beach. Reflecting on its opening, Development Director Jeremy described Elements as “providing a luxurious barefoot experience on what we believe is Australia’s most beautiful site.” The site was built to integrate into the environment, becoming a part of the natural eco system and supporting the diverse local wildlife with the planting of more than 65,000 native trees and plants.
As tourism remains the key economic driver for the Byron Bay region, Elements at Byron Bay opening has added another destination for tourists seeking a reconnection with themselves and nature. It has seen a successful launch into the market, as Marketing Manager David Jones sees that visitors to the region are “more environmentally engaged, and are seeking what he calls a ‘reconnection’ to something lost in the cities.”
CV Media & Signage was engaged by Elements at Byron Bay to provide over 700 new signs in the villa style resort. The signage brief included the central resort hub, (home to the restaurants, pool area and conference facilities), in conjunction with the development of the distinctive main entry sign and all wayfinding signs throughout the 200,000-square meter complex. The team provided a range of services from design phase concepts through to the fabrication, manufacture and onsite installation. These services included;
The strong eco focus of the resort influenced the rustic look and feel of the signage, which our team designed to fit the brief and overall atmosphere of Elements at Byron Bay. Timeframes were crucial throughout the design and install phases, with the team pulling together to deliver the 700+ wayfinding signs for the customer in time for the busy holiday period.