Guzman Y Gomez is on a mission to reinvent fast food for the 21st century. Their restaurant designs, like their menu items, channel Mexico’s urban streets. Known for their emphasis on excellent customer service and vibrant and fun ambience, GYG is very much established in the Australian market.
With their agile approach to marketing and push to be part of the fast food revolution, digital drive thru menu boards were the next logical step for GYG. CV Media & Signage’s outdoor digital drive thru menu boards utilise an industry leading aluminium kiosk and Samsung OH series IP67 ultra-bright screen. The technology allows the digital menu boards to sync together and alternate through traditional menu content, animations and displays of new products and special offers. Through a cloud based content management system, the content is easily updated in real time and in accordance with the store to store requirements for their offers.
Along with the delivery of the outdoor digital drive thru menu boards, CV Media & Signage has also provided internal and external signage. Internally, the team has delivered several design elements for style and functionality including;
Manufactured on site in Brisbane, the team have also fabricated customised pylons utilising LED illuminated acrylic lightboxes fixed and cantilevered. The project has required adherence to the brands design specifications whilst also requiring the flexibility to fit the different locations. Bursts of colour from Mexican tiles and street art contribute to a warm and energetic vibe in all GYG locations.