Hyundai has been a leader in the Australian Automotive industry for over 30 years. Becoming a wholly owned subsidiary of the Korean company in 2003, the Australia business has continued to gain momentum and is now the fastest growing automotive brand in the country. With its name meaning ‘Modern Era’ in Korean, the company has achieved success through maintaining an innovative edge and always delivering industry leading design, safety and quality.

Our solution

The CV Media & Signage team delivered a complete automotive signage solution for the GDSI (global dealership space identity) rollout across the Australian network dealerships. The rollout project required CV Media & Signage to explore new territory in terms of automotive signage design and manufacture to ensure an accurate execution of the Korean manual into the Australian market. Being a global brand, the accurate international translation of the Hyundai GDSI identity locally was vital and required a rigorous adherence to the European and Korean model.

Alongside the implementation of the innovative GDSI rollout, the Media & Signage team worked with Hyundai on opportunities to implement digital into their branding and customer experience. Unique to our offer, the mobile LED advertising display brings increased flexibility to digital signage due to its ability to be moved to almost any location. With Hyundai and their customers in mind, CV Media & Signage recommended the mobile LED advertising display as the best digital solution to capture the market and deliver strong vivid content.

Results and feedback

Utilising the dealership locations and customising the look to fit the new branding, the delivery at Northgate in Brisbane’s northern suburbs significantly enhanced the dealerships visual presence.