Kmart is one of Australia’s favourite and most recognisable retailers with over 190 stores in Australia and New Zealand. In recent years the retailer has undertaken a major refresh of its brand and stores with an intrinsic focus on customer experience to align with market expectations. The brand has prospered under the guidance of Chief Executive Guy Russo who has overseen the transformation of the brand with annual visits increasing by 20% and number of products sold increasing by 42%.

Throughout the transition phase of the Kmart brand a wide range of new and upgraded signs were required. Ensuring consistency across their corporate identity was a key priority throughout the Kmart upgrade as well as working with a signage provider that supplied a quality product and reliable service. The CV Media & Signage team was also challenged by Kmart to present innovative research and development initiatives for future stores.

Our solution

We have been proud to work closely with Kmart in executing the store signage as part of the evolution of the Kmart image. In less than a year, CV Media & Signage has become a turnkey retail signage solutions supplier for Kmart Australia wide. The range of signage services provided included;

• design and prototype,
• site surveys,
• manufacture of Kmart logos,
• facilitation of installation works in accordance with centre management, and
• manufacture drawings and shop front drawings.

The team successfully delivered retail signage solutions for Kmart sites across Australia. Since our initial work we have further strengthened the relationship with Kmart and the team was proud to have been recognised at Kmart’s 2015 Supplier Awards as a nominee for Supplier of the Year and winner of the Project Manager’s award in 2016. Originally delivering the external signage, our relationship with Kmart contract has extended to the internal signage, including the design of unique wayfinding solutions.

The feedback from Kmart’s management team has been incredibly positive: “Your customer service, attention to detail, and simple innovations to make onsite work easier (e.g. labelling internal signage) have had an enormous and positive impact on Kmart stores throughout the country. We are undertaking the most ambitious refurbishment programme in the history of Australian retail, and we cannot do it without long-term relationships with great partners like you.”