Loscam is a leading provider of pooling solutions for a number of sectors including retail, hospitality and manufacturing. In operation for over 70 years, they have continued to innovate and diversify to provide their customers with quality products and service. On an international scale, Loscam manages over 18 million pallet movements each year and has developed new products including plastic pallets, IBC’s, GPaks, retail ready merchandising units and more. The company has established a strong presence within Australia with six repair centres and thirty depots across regional and metropolitan Australia.
Existing on an international scale, maintaining the brand image is important for Australian and international customers and employees. The Brisbane Loscam site was looking to refresh their signage and integrate elements of digital into their facility. Going beyond the traditional signage, they were looking to utilise a digital platform to communicate the brand story.
The CV Media & Signage team were able to deliver a complete signage solution including static and digital. For the external façade, the manufacturing team customised their signage, comprising of fabricated lettering with a red backing. From concept through to completion, the team managed the complete process for the delivery of the static signage including the site audit and installation.
Integrating digital elements into their branding, the media team built a four-screen video wall with custom designed content. The video wall would be used to tell the brands story with a focus on the Brisbane site and its people. The video wall was chosen to bring life into their foyer space and deliver engaging brand based platform for their visitors. Working closely with our design team, Loscam was able to build the content to fit their vision. The video wall was built over a customised branded vinyl which was delivered by our in-house print team.