Australian owned and operated, Pillow Talk has been delivering the best in bedroom, bathroom and living for almost 40 years. Catering to all types of Australian homes, Pillow Talk has continued to grow to include 50 stores nationwide. Pillow Talk also remains on the frontline of innovation, from the in-store retail static signage experience to their online platforms. They strive to be the market leader in the home and living space by delivering diversity and a unique point of difference through their customer experience.

The CV Media & Signage team have partnered with Pillow Talk for a number of years, delivering their internal and external static signage, and has assisted them through their transition into digital. Having fostered a trusted relationship with the brand, the team continue to provide on time delivery of a quality product that is visually appealing and reflects the vision of their brand.

The team has provided a comprehensive range of static signage including;

• External building fascia signage,
• Fabricated and illuminated lettering,
• Wall prints and decals,
• Acrylic banners,
• Wrapping, and
• Wayfinding signage.

The CV team have designed, printed and manufactured the Pillow Talk signage on site in Hendra, and installed across Australia, with the team supporting them through their most recent rebrand roll out.

With the evolution of their visual retail brand through in store signage, Pillow Talk began to explore the integration of digital signage. They chose to integrate digital as a way to connect with a more digitally savvy audience, whilst also being able to communicate more effectively to the traditional customer base. CV have integrated video walls and screens into a number of the Pillow Talk stores, with the capability to display designed content that promotes seasonal campaigns and assists with the spaces ambiance whilst also seamlessly fitting with the static signage.

The CV Media & Signage internal design team has also supported Pillow Talk through this transition, pulling together the graphic content and animations for monthly campaigns. Our team work closely with the Pillow Talk creatives to integrate promotional images, new products and seasonal footage to ensure their digital investment enhances the overall in store experience.

CV Media and Signage have partnered with Pillow Talk as they’ve evolved and delivered static and digital signage to assist on their continuous brand innovation. In order to stay in line with their audience, they have continued to develop the in store experience, alongside their on line offering. Pillow Talk have been extremely pleased with the quality products and services delivered by the CV team as they continue into the next evolution of their brand.