The scope of work encompassed site surveys, fascia and pylon design, and internal signage. CV Media & Signage were tasked with designing a premium fascia option in line with Mahindra’s specifications and standards from India. The project was slated for an ongoing rollout across all Mahindra dealerships over the coming months, signifying the evolving relationship and the continuous efforts to reinforce Mahindra’s growing brand identity.

The project presented challenges such as integrating with existing buildings and coordinating across a wide geographic area. A distinctive feature of the brand’s new design is a chromated logo that appears silver during the day and white at night. CV Media & Signage tested various prototypes to ensure the logo would be durable in the Australian climate. The initial installations were completed on time for the June 2023 product launch, covering Brisbane, Adelaide, and Perth. Installations have continued in Victoria, NSW, and ACT, with new sites opening monthly.

Mahindra chose CV Media & Signage due to their comprehensive service offering, which includes design development, value engineering, council and DA approvals, project management, and installation. Reflecting partly on the partnership’s success, Mahindra has seen remarkable growth figures since the rollout began. 3-4 X growth year on year showcases not only the successful execution of the project but also the continuous momentum of Mahindra’s brand success. This ongoing relationship between Mahindra and CV Media & Signage stands as a testament to a shared commitment towards excellence and innovation.