GenesisCare
GenesisCare is a leading provider of specialist care for cancer patients, committed to improving access and quality of treatment across communities in need…
About
GenesisCare is a leading provider of specialist care for cancer patients, committed to improving access and quality of treatment across communities in need. Their values—empathy, innovation, and partnership—are reflected in their 2019 rebrand, which centres around the idea of “designing better care.” In seeking a national signage supplier to align with this vision, quality and brand consistency were paramount. CV Media & Signage was selected due to our national footprint, robust network, and capacity to hold stock—building on a proven track record of delivering high-quality signage solutions.
- Industry Healthcare
- Client GenesisCare
- Location National
- DateOngoing
The Project
Our design team worked closely with GenesisCare to adapt and integrate their international sign standards, enhancing their branding to suit the local context. While the original branding originated from the UK, we focused on refining certain elements, including the creation of an image bank of calming, neutral visuals for use outside radiation therapy bunkers. We provided tailored options for both large and small spaces, ensuring the designs met the unique requirements of each state while maintaining a consistent brand experience.
The comprehensive signage package delivered for GenesisCare nationwide includes both illuminated and non-illuminated fabricated wall signs for internal and external use, directional totems, wayfinding signs, digital prints, window graphics, banners, custom boards, room plate signs, and more.
The partnership between GenesisCare and CV Media & Signage continues to evolve as we work together to maintain their brand across all locations. By providing consistent signage solutions, we support GenesisCare’s efforts to create welcoming spaces for patients and staff, reinforcing their commitment to delivering quality care.
Location Spotlight: Noosa
At GenesisCare’s Noosa facility, the environment is designed to foster a sense of calm and support for patients. Signage in earthy tones—ochre, sage green, and grey—works in harmony with large murals of the Noosa Everglades, creating a warm and inviting atmosphere. A standout feature is the “tree of life,” crafted from laser-cut acrylic with reverse-applied digital print. This special installation allows patients to mark the completion of their treatment by ringing a gong and adding their name, offering a moment of celebration and reflection.
In addition to the external and internal fabricated letters and wayfinding signage, graphics played a crucial role in enhancing the Noosa location. Frosted glazing and custom graphics were carefully applied to entrance windows, doors, meeting rooms, and staff areas, creating a cohesive and welcoming environment throughout the facility.