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Our Work

Red Rooster

Craveable Brands, Australia’s largest quick-service restaurant (QSR) operator, oversees three established brands, with Red Rooster leading the market as a beloved name in Australian dining for over 40 years with 360 restaurants nationwide…

Red Rooster

About

Craveable Brands, Australia’s largest quick-service restaurant (QSR) operator, oversees three established brands, with Red Rooster leading the market as a beloved name in Australian dining for over 40 years with 360 restaurants nationwide. Known for staying at the forefront of the industry, Craveable Brands consistently innovates to elevate service and enhance customer experience.

CV Media & Signage has partnered with Red Rooster throughout their brand evolution, focusing on delivering high-impact signage solutions across more than 170 stores nationwide. Our team has been instrumental in new store installations and upgrading existing sites to keep pace with the brand’s growth and innovation.

  • Industry QSR
  • Client Red Rooster
  • Location National
  • DateOngoing
Red Rooster
Red Rooster
Red Rooster

The Project

For Red Rooster, CV Media & Signage has produced a wide range of signage to reinforce the brand’s visibility and drive customer engagement. This includes LED-illuminated building lightboxes and lettering, directional totems, and pylon signs tailored to each site after extensive on-site audits. Each piece of signage aligns with Red Rooster’s style guide, providing consistent brand presence across all locations. Our drive-thru signage, which features height bars, directional totems, acrylic and aluminium lettering, and linemarking, further enhances the customer journey by ensuring seamless navigation and accessibility.

Interior signage solutions include custom fabricated logos and lettering, and wall graphics, all designed to elevate Red Rooster’s in-store aesthetic and provide a welcoming environment for customers.

Recognising the evolving demands of QSR customers who seek flexibility in dining options throughout the day, CV Media & Signage partnered with Red Rooster to launch digital menu boards in select locations, enabling real-time menu updates and streamlined transitions between breakfast, lunch, and dinner service. CV Media & Signage was instrumental in the initial rollout of digital menu boards, equipping Red Rooster with a flexible system that enhances agility and allows for real-time updates to meet evolving dining trends.

CV Media & Signage is proud of its longstanding partnership with Craveable Brands, which also includes delivering visual solutions for Oporto. This collaboration was honoured in 2016 when CV Media & Signage was awarded the Golden Egg for Property Supplier of the Year.