South Bank Corporation | Digital Wayfinding
South Bank Corporation is the development and management authority of Brisbane’s most iconic riverfront destination. Visited by over fourteen million people annually and home to hundreds of events each year, South Bank is a multi-award-winning precinct that continues to innovate to ensure that it remains a progressive public hub.
Lined with an abundance of cafes and restaurants, Little Stanley Street and Grey Street have become an integral part of Brisbane’s modern dining landscape. With new tenancies regularly joining the precinct, South Bank Corporation’s static wayfinding signage requires constant updates. As one of Brisbane’s major tourist attractions, well designed and up-to-date wayfinding is essential for visitors to easily track down their favourite destination along South Bank.
About
South Bank Corporation is the development and management authority of Brisbane’s most iconic riverfront destination. Visited by over fourteen million people annually and home to hundreds of events each year, South Bank is a multi-award-winning precinct that continues to innovate to ensure that it remains a progressive public hub.
Lined with an abundance of cafes and restaurants, Little Stanley Street and Grey Street have become an integral part of Brisbane’s modern dining landscape. With new tenancies regularly joining the precinct, South Bank Corporation’s static wayfinding signage requires constant updates. As one of Brisbane’s major tourist attractions, well designed and up-to-date wayfinding is essential for visitors to easily track down their favourite destination along South Bank.
- Industry Commercial
- Client South Bank Corporation
- Location Brisbane, QLD
- Date2019
The Solution
CV Media & Signage developed a tailored digital wayfinding solution for South Bank Corporation, with communication and navigation being key features of the design. Six 46-inch double-sided LCD kiosks have been installed at key locations along the dining hub, with each map oriented to the user’s view, allowing them to easily understand what streets, landmarks, cafes and restaurants are ahead.
Customized content by CV Media & Signage’s in-house creative team features an animated map rotating through each tenant’s location, highlighted through subtle colour and pulsing to capture the attention of passersby. Advertisements feature below the map to showcase current and upcoming events such as the Sunday Sessions music program on the River Quay. With a link to South Bank Corporation’s interactive map on its ‘eat SouthBank’ website, the kiosk provides viewers with an additional interactive feature. The entire solution can be managed via CV Media & Signage’s cloud-based content management system allowing South Bank Corporation to keep the tenancy map and advertisements relevant and up-to-date. CV Media & Signage’s digital wayfinding kiosks are now a prominent feature on the streets of South Bank.