Ssangyong
Founded in 1954, SsangYong Motor Company is a South Korean automotive innovator known for its rugged, technology-driven vehicles…
About
Founded in 1954, SsangYong Motor Company is a South Korean automotive innovator known for its rugged, technology-driven vehicles. With a reputation for producing dependable models, SsangYong has supplied specialised vehicles to diverse clients, including emergency services and the U.S. Army. In 2010, Mahindra & Mahindra acquired a majority stake in SsangYong, with ambitions to position the brand as a global SUV leader.
- Industry Automotive
- Client Ssangyong
- Location National
- DateOngoing
The Project
In 2019, SsangYong engaged CV Media & Signage to enhance its brand presence across 40 Australian sites, aiming to attract and convert potential customers. CV Media & Signage initially boosted SsangYong’s visibility by installing prominent pylon signs in strategic locations, maximising brand exposure for passing traffic.
To support customer conversion, CV Media & Signage provided a range of point-of-sale signage kits, including electrostatic vinyl window banners, teardrop banners, and pull-up banners, each highlighting the unique benefits of SsangYong vehicles. These promotional displays reinforce SsangYong’s brand message and appeal.
The project was completed successfully, with SsangYong expressing satisfaction with the quality and impact of CV Media & Signage’s work. CV Media & Signage continues to support SsangYong’s growth, working on new sites and refurbishments to maintain a strong and cohesive brand presence across Australia.