Scentre Group
Scentre Group, a leading retail property group in Australia and New Zealand, manages and holds ownership interests in Westfield-branded shopping centres, spanning 41 locations with approximately 11,500 retailers…
About
Scentre Group, a leading retail property group in Australia and New Zealand, manages and holds ownership interests in Westfield-branded shopping centres, spanning 41 locations with approximately 11,500 retailers. Committed to creating engaging shopping destinations, Scentre Group continuously refines its centres to integrate premier retail, food, and entertainment offerings.
- Industry Retail
- Client Scentre Group
- Location National
- DateOngoing
The Project
As a longstanding signage partner, CV Media & Signage has collaborated closely with Scentre Group to deliver bespoke signage solutions across multiple Westfield centres. By enhancing brand presence, optimising navigation, and elevating the customer experience, CV Media & Signage supports Scentre Group’s mission to provide seamless and engaging shopping journeys. Key solutions include:
- Fabricated and illuminated centre signage, including the iconic red ‘Westfield’ lettering
- Custom wayfinding and directional totems
- Centre identification signs
- Large-scale tenant lightboxes
- Dynamic rate boards for parking
- Pylon and totem signs, building directories, parking signage, and other signage as required
Each project reflects CV Media & Signage’s ability to tailor solutions to the unique character of each centre. For example, the Westfield Coomera project in 2018 required signage that aligned with the local community’s active, coastal lifestyle. CV Media & Signage delivered custom wayfinding with natural materials like timber slats and oar-inspired designs, integrating the outdoor aesthetic into the shopping environment.
Similarly, the redevelopment at Westfield Knox (2023) involved extensive directional and wayfinding signage, including 1,220 signs that seamlessly integrated with ongoing construction to support smooth visitor navigation.
Additional recent projects include comprehensive wayfinding signage for Westfield Tea Tree Plaza (2024), an extensive signage overhaul at Westfield Chermside (2024/2025), and the David Jones debranding at Westfield Mt Gravatt (2023). CV Media & Signage also contributed to Scentre Group’s initial roll-out of dynamic rate boards, enabling efficient parking management with real-time updates.
Through their extensive partnership with Scentre Group, CV Media & Signage has established itself as a reliable provider of scalable, high-quality signage solutions that align with the vision for Westfield centres. This collaboration exemplifies CV Media & Signage’s commitment to enhancing the functionality and aesthetic appeal of large-scale retail environments, contributing to the welcoming atmosphere and organised experience expected across Westfield destinations.