Woolworths is Australia’s largest supermarket chain with 995 stores currently in operation. The retailer prides itself on working closely with Australian growers and farmers to ensure the best products are available to customers. As one of Australia’s most innovative retailers, Woolworths understands that consumers are looking for newer and simpler ways to shop.
Woolworths has unveiled its most advanced store in Queensland at Racecourse village in Ascot dubbed ‘Woolworths 3.0’. Described as a next generation store, Woolworths Ascot has a marketplace feel with local producers the central focus. The adjacent BWS has also been renewed, providing customers with a seamless journey between the two stores.
CV Media & Signage worked closely with Woolworths and BWS, delivering comprehensive prototype options in line with the client’s vision. Manufactured on site in Brisbane, the team fabricated customised lettering to be mounted on aluminium gantry framing. Gantry framing was structurally engineered by the team including design, drawing and certification. CV Media & Signage sourced and provided timber panelling to be used throughout the store for a variety of signs. The combination of gantry framing and timber panelling successfully achieved the client’s vision of a rustic marketplace design.
The comprehensive range of internal signage provided by CV Media & Signage for both stores includes;
The new look internal signage has delivered a complete transformation for Woolworths and BWS Ascot in terms of overall look and functionality through the effective use of a range of innovative signs. With a strong focus on the customer experience and expert understanding of the internal environment, the team delivered high quality and visually appealing products. CV Media & Signage are continuing to work with Woolworths as they continue their next generation store journey.