Founded in Brisbane in 1970, Amart Furniture has grown to become one of Australia’s leading furniture, bedding and outdoor retailers. Providing a diverse range of furniture and accessories, the brand has continued to evolve over 45+ years, with over 60 stores across the country. Living by the ethos of helping their customers turn their ‘houses into homes’, Amart strives to deliver great customer service, partnered with a large product range at affordable prices.
CV Media & Signage were contracted by Amart Furniture to be part of their nationwide rebrand, including the beginning of in store digital integration.
The media team was engaged to provide digital screens across all their stores. The digital integration involved the supply and install of 4 internal screens per store, with 2 x 84inch screens for the store layouts and 2 x 43inch screens for kid areas. The redevelopment of their overall store look provided a great opportunity to experiment with digital. Progressing through the roll out, the team has successfully delivered the screens to 30 stores, with the remaining 20 in the pipe line.
With disruption across the retail landscape, Amart has chosen to refresh their look in the market to ensure their in-store customer experience aligns with the brands values. Choosing not to stray too far from their existing brand, Amart has opted for a cleaner look with an active approach to the emergence of digital media. Integrating digital signage as part of the in-store marketing allows for greater flexibility in their approach to campaigns and promotions as well as an active platform to deliver information messaging and wayfinding.
Although still in the midst of it, the Amart rebrand with digital integration has seen success with the team on track to deliver the final stages.