Digital signage is a powerful communication tool; its ability to attract, engage and retain audiences of all types is incomparable. It creates endless opportunities to deliver personalized, effective marketing strategies and increase your customer engagement. It’s main feature? The content.

The aim of digital signage is to enhance your customer’s experience and without spending time on getting the content right this isn’t going to happen.

Firstly your digital signage content needs to suit your objectives, branding, target audience and the surrounding environment.

Plus you need to make sure that your content works in the digital screen format. You’ve chosen your hardware. You’ve picked your media player. It’s all been installed and you’re ready to go. But hold up, the content is warped, stretched, or perhaps it’s skewed all over the sign. How do you make sure that this does not happen to you?

To make sure you get the most out of your digital signage the starting point is great design – and specifically content that is designed for the digital format. A key advantage of digital signage is its ability to branch out from static images. Including a combination of images, animations and films allows you to entice, entertain and retain the interest of your audience.

Holly who heads up our Design & Animation team, has compiled her Top 5 design tips for creating effective digital content;

• COLOUR: Keep colours harmonious and minimal. The correct use of colour is vital to establish a clear understanding of the message and effective design.
• TYPOGRAPHY: Choose legible fonts to compliment the communication style. Ensure the number of font styles are kept to a minimum as an over-indulgence will confuse and spoil the design.
• LAYOUT: The arrangement of content needs to be considered carefully to guide viewers logically through the design. Alignment, placement, size and space are all factors to be mindful of when creating any layout of content.
• SPACE: Determine the size of the area you have to work with to help establish the amount of content you can use. Excessive information and images crammed into a space will make the design incoherent and unprofessional. Negative space is necessary to convey a clear message and appeal to the eye.
• KEEP IT SIMPLE: Unnecessary design elements can clutter content and spoil the design. Keep these to a minimum and ensure they compliment your message and design rather than over-power it.

Our greatest tip though? Get in touch with the CV Media & Signage team.