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Automotive

Driven by Design: The New Face of Mahindra Dealerships

Mahindra, a leading automotive manufacturer, embarked on a new corporate identity to align with the launch of their ALL-NEW SUV range. With the release of their new Corporate Identity, “The Twin Peaks Logo represents the New Face of Mahindra,” they sought to update the existing dealership branding. To kickstart this transformation, inauguration ceremonies were scheduled across multiple states and dealerships in June 2023. Mahindra turned to CV Media & Signage to deliver the desired results, marking the beginning of what would become an ongoing partnership to enhance their brand presence across Australia.

The scope of work encompassed site surveys, fascia and pylon design, and internal signage. CV Media & Signage were tasked with designing a premium fascia option in line with Mahindra’s specifications and standards from India. The project was slated for an ongoing rollout across all Mahindra dealerships over the coming months, signifying the evolving relationship and the continuous efforts to reinforce Mahindra‚Äôs growing brand identity.

The project presented challenges such as integrating with existing buildings and coordinating across a wide geographic area. A distinctive feature of the brand’s new design is a chromated logo that appears silver during the day and white at night. CV Media & Signage tested various prototypes to ensure the logo would be durable in the Australian climate. The initial installations were completed on time for the June 2023 product launch, covering Brisbane, Adelaide, and Perth. Installations have continued in Victoria, NSW, and ACT, with new sites opening monthly.

Mahindra chose CV Media & Signage due to their comprehensive service offering, which includes design development, value engineering, council and DA approvals, project management, and installation. Reflecting partly on the partnership’s success, Mahindra has seen remarkable growth figures since the rollout began. 3-4 X growth year on year showcases not only the successful execution of the project but also the continuous momentum of Mahindra’s brand success. This ongoing relationship between Mahindra and CV Media & Signage stands as a testament to a shared commitment towards excellence and innovation.

 

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