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Refreshing Retail – BWS 4.0

BWS, a popular Australian liquor retailer, aimed to design and launch their new concept store, BWS 4.0, with a fresh look and feel aligned with their new marketing strategy. They sought drastic and contemporary changes to elevate their store experience. To bring this vision to life, they turned to CV Media & Signage, their trusted signage partner, to deliver innovative and impactful signage solutions.

The initial scope of work focused on a trial concept store located in Bondi, NSW. CV Media & Signage took on the responsibility of completely cladding the internal and external walls with powder-coated perforated mesh sheeting. Additionally, CV Media & Signage assisted with the design, sampling, and manufacture of concept neon signage, rotating illuminated lightboxes, and a unique and eye-catching digital circular ticker at the centre of the store.

 The project presented unique challenges, including tight timelines, shifting design and concept requirements, and involvement from a variety of stakeholders. CV Media & Signage overcame these hurdles through effective communication, meticulous attention to detail, and close collaboration with all parties involved. Our design and manufacturing team ensured that the perforated mesh was cut and folded precisely according to site measurements and architectural plans. Manufacturing the round LED ticker and safely transporting it to the site for installation was another challenge that was successfully handled by our factory and project management team.

BWS chose to partner with CV Media & Signage due to our long-standing relationship as a trusted supplier to Woolworths and the Endeavour Group. CV Media & Signage’s capability to design and manufacture unique signage solutions in-house, meeting tight deadlines without outsourcing, played a pivotal role in being selected. The trust placed in CV Media & Signage’s expertise and ability to deliver outstanding results within the designated time frame led to the successful completion of the project.

This case study highlights the strength of CV Media & Signage’s continued partnership with Endeavour Group on various national projects, having previously collaborated on numerous BWS and Dan Murphy’s store refreshes, new store openings, and other bespoke projects requiring meticulous attention to detail and custom manufacturing capabilities.

CV Media & Signage’s collaboration with BWS on the signage transformation for the BWS 4.0 concept store demonstrates our commitment to delivering innovative and high-quality signage solutions. By overcoming challenges and leveraging expertise, CV Media & Signage successfully brought BWS’s vision to life and continues to support Endeavour Group’s signage needs on a national scale.

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