Subscribe to our mailing list

July 20, 2022

Which LED pitch is right for you?

As LCD display technology continued to evolve in the late 2000’s, many industry titans began to expand their range of products to include bespoke solutions for indoor and outdoor screen advertising. In these situations, multiple screens were linked together to create a large-scale digital broadcast.

By the early 2010’s, LCD displays dominated the market. Not long after, big players began to introduce fine pitch LED displays to the commercial market. With these energy efficient displays boasting display resolutions and wider dynamic ranges, LED began to be seen as a much more advantageous option for brands that were looking to optimise the consumer viewing experience. Nowadays, these solutions dominate the digital signage market with a range of display options allowing consumers to experience complete customisation.

Let’s take a brief look into how LED came to be. LED (Light Emitting Diode) has evolved significantly over the past 20 years. From originally being made up of a single colour diode, LED now uses a cluster of red, green and blue diodes to form full-colour pixels. This evolution also saw the pitch improve from 30mm through to the current industry standards. This has brought LED from primarily being a large format, long to medium distance viewed solution to the ultra-fine LCD substitute we now experience.

Being such a sophisticated fixture, it is not uncommon to get confused over the many different variables. This article will focus on one area of customisation – a screen’s pixel pitch. This article will help in making a categorical decision as to whether your business’s digital vision can best be fulfilled by utilising P1, P3, or P6 technology.

P1 – an overview

As the name suggests, a P1 display consists of 1mm modules that work together to deliver an exceptionally sharp image. These displays are perfect for companies that are looking for a premium, crystal-clear solution and are designed to be seen in close quarters – with an ideal viewing distance of around 1 to 2 metres. Businesses commonly use these screens to communicate in high foot traffic locations.

The Gold Tower

The Gold Tower is a perfect example of P1 technology being used to great effect. After engaging CV Media & Signage for a solution that would help visitors navigate their way through the 35-floor building, the team delivered a pair of unique P1.9 LED displays in the reception area on the building’s ground level.

P3 – an overview

With an ideal viewing distance of around 3 to 6 metres, P3 displays are best suited to businesses that are looking for premium medium-sized displays. Versatile and able to excel in a wide range of situations, these screens present companies with a range of fantastic advertising opportunities.

On The Run

CV Media & Signage recently delivered a range of bespoke P3 solutions for Australian convenience store chain On The Run. Placed in strategically superior locations, the company has used these displays to promote its offerings as well as gain an additional revenue stream by selling advertising slots to external companies.

P6 – an overview

With a pixel density of 6mm and an ideal viewing distance of between 6 to 12 metres. These LED modules are comparatively a much bigger than the previously mentioned solutions and therefore, it should come as no surprise that P6 solutions are generally used by businesses who are seeking large-scale screens that will demand attention from a mass audience.


The AOSCo digital billboard in Newmarket, Brisbane is a great representation of P6 technology being used effectively. Located on the ever-busy Enoggera Road, this CV Media & Signage solution spans a monstrous 9.3 metres wide and 3 metres high.

It is not a question of whether your business needs an LED screen, the decision is simply which one will be best suited to your business. Contact the experts at CV Media & Signage.

Get in touch

(07) 3622 4333

Brisbane (Head Office)
148 Hedley Avenue, Hendra QLD 4011

Unit 8, 15 Thackray Road, Port Melbourne, VIC 3207

9/18 Sterling Road, Minchinbury NSW 2770