Craveable Brands are Australia’s largest quick service restaurant (QSR) operator, with three well established brands in the quick service restaurant market. Oporto, has been operating in Australia for over 30 years and has more than 150 restaurants nationwide. Remaining at the forefront of the market, Craveable Brands have continued to reinvigorate Oporto through design and service delivery, ensuring they remain an engaged and dynamic brand.

Our solution

Following the work with Red Rooster, the CV Media & Signage team began working with Oporto to create engaging and vibrant QSR signage for their restaurants. In the evolution of their brand, our team worked closely with the Oporto Project Managers and other stakeholders from concept design through to completion. Manufactured on site in Brisbane, the team fabricated the fascia lettering and logo signage utilising opal acrylic with in-built LED mounted on aluminium and ACM sign casing. Customised pylons have also been built for branded external signage and navigational wayfinding.

Internally, the team has delivered several design elements for style and functionality for the Oporto restaurants. These include;

• vinyl prints and murals,
• cork discs with vinyl graphics,
• illuminated wayfinding,
• illuminated counter light boxes, and
• acrylic lettering.

Our manufacturing team leverage the combined capabilities across all departments to bring together a complete QSR signage solution for Oporto. With a strong focus on the customer experience and expert understanding of the internal and external physical restaurant environment, the CV Media & Signage team successfully delivered a high quality and visually appealing product.

Results and feedback

The Craveable Brands team have been pleased with the customised visual solutions built and installed for a number of the Oporto restaurants. The ongoing relationship has continued to prosper with CV Media & Signage not only committed to developing high quality products but also developing a keen understanding of the needs of the QSR signage market.