Officeworks
Officeworks is one of Australia’s leading retailers of office supplies, technology, furniture, and education essentials, with more than 160 stores nationwide…
About
Officeworks is one of Australia’s leading retailers of office supplies, technology, furniture, and education essentials, with more than 160 stores nationwide. The brand is recognised for helping Australians make bigger things happen at work, school, and home through its commitment to convenience, value, and innovation.
As part of its ongoing evolution, Officeworks launched a national rebrand program designed to modernise its visual identity and enhance the customer experience across its retail network.
- Industry Retail
- Client Officeworks
- Location National
- DateOngoing
The Project
Following a competitive national tender process, CV Media & Signage was appointed as a preferred supplier for Officeworks signage in May 2025. The selection was based on CV’s proven capability in managing complex, multi-site programs, its strong focus on safety, and its reputation for delivering high-quality workmanship on time and within budget.
After appointment, CV Media & Signage commenced delivery of the national signage refurbishment program, supporting Officeworks in the rollout of its refreshed brand identity across select stores. The initiative focused on introducing the updated Officeworks logo and signature “Pin” icon, creating a consistent and contemporary brand presence at every customer touchpoint.
The national rollout included complete external signage upgrades across multiple existing Officeworks sites, as well as the delivery of internal and external signage packages for new store openings. CV Media & Signage managed the design, fabrication, and installation of new signage elements that reflected the refreshed brand identity and enhanced the overall store presentation.
The scope of works varied by site and typically included:
- Illuminated lightboxes for pylon and directional signage
- 3D fabricated logo signage for main façades
- Aluminium panel signage across the building’s exterior
- Trolley bay and warehouse signage
- Digital prints for feature walls and promotional areas
- Acrylic and neon internal branding elements
- Snap frames for flexible in-store communication
Through detailed coordination and open collaboration with builders, landlords, and project managers, CV Media & Signage delivered consistent, high-quality results across the national program.
CV Media & Signage continues to work closely with Officeworks on the ongoing national program, delivering new and refurbished sites across Australia and supporting the brand’s commitment to innovation, quality, and retail excellence.