Supercheap Auto
Super Retail Group operates in Australia, New Zealand, and China, focusing on creating engaging experiences to enhance customers’ leisure time through its well-known brands, including BCF, Rays Outdoors, Rebel, and Supercheap Auto.
About
Super Retail Group operates in Australia, New Zealand, and China, focusing on creating engaging experiences to enhance customers’ leisure time through its well-known brands, including BCF, Rays Outdoors, Rebel, and Supercheap Auto. As one of Australia’s leading specialty retailers, the group boasts over 600 stores and an annual turnover exceeding $2 billion.
- Industry Retail
- Client Supercheap Auto
- Location National
- DateOngoing
The Project
CV Media & Signage has a longstanding partnership with Super Retail Group, collaborating closely with multiple brands to deliver comprehensive signage solutions. For over 25 years, the team has supported Supercheap Auto, a leader in automotive retail, with tailored visual solutions. With more than 300 stores across Australia and New Zealand, Supercheap Auto attributes its success to its focus on team culture, diverse product range, and the in-store experience. As innovators in physical retail spaces, Supercheap Auto consistently refines its layouts, designs, and signage to create memorable and positive customer experiences that foster brand loyalty.
CV Media & Signage works hand-in-hand with the Supercheap Auto team to deliver the best in-store and exterior signage, from small-scale promotional materials to large building signage. This collaboration has developed into a deep understanding of the brand’s visual standards. Supporting both new store developments and refurbishments, the signage is integral for wayfinding, product categorisation, point of sale, and overall brand consistency. Key signage solutions provided include:
- Custom fabricated signage
- Illuminated displays
- Large-scale printing
- Promotional prints
- Banners
- ACM printed branding and logos
Proudly manufactured at our Brisbane facility and installed by our team, CV Media & Signage remains committed to evolving alongside Supercheap Auto, delivering high-quality visual solutions that enhance the customer experience across Australia and New Zealand.