Brand consistency embodies the manner in which an organization communicates its core values, brand identity, and perceived quality. Regarded as a foundation of branding, it holds immense significance; not only does it elevate brand recognition, but it also cultivates a cohesive experience for both existing and prospective customers.
With each company’s visual identity consisting of several complex and delicate intangible elements, great care must be taken to ensure that a brand’s messages remain consistent across every channel. Often, we see companies go wrong when they begin outsourcing different elements of their branding to various companies. For example, company ABC might engage business AX to deliver their digital screens, business BX for the software that will be installed on these displays, and business CX for their outdoor signage.
While many see no problem with this sort of approach, there is one underlying issue that stems from involving multiple brands in the branding process – consistency. Objectively, there is a small element of subjectivity in branding – one’s perception of a brand is influenced by a range of personal characteristics that are unique to them. While this is not an inherently negative issue, problems begin to occur when key stakeholders who are involved in the creation of your brand’s visual identity are all working for different outsourced companies – each one with a slightly different perception of what your brand is looking to portray.
The CV value add
CV Media & Signage have steadily grown to become one of Australia’s most trusted providers of visual solutions. Our all-encompassing service is designed to cater to businesses seeking tailored visual solutions, whether in the realm of digital or static signage. Collaborating closely with our clients, we craft optimal signage solutions, while our dedicated project management team oversees every aspect of the journey, from inception to delivery.
What sets us apart is our unwavering commitment to in-house production, executed within our state-of-the-art manufacturing facility in Brisbane. By harnessing the collective expertise of our nationally based team and local workforce, we minimize reliance on third-party involvement. This approach not only ensures an unparalleled level of control over production but also fosters brand consistency— a cornerstone of effective visual communication. Continuously evolving alongside technological advancements, we regularly upgrade our machinery, enhancing our capabilities to work with an extensive range of materials. If you’re eager to discover how our top-tier visual solutions can enhance your brand while ensuring steadfast consistency, do not hesitate to get in touch.
