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July 29, 2019

Brisbane’s South Bank invests in nifty wayfinding

South Bank Corporation is the development and management authority of Brisbane’s most iconic riverfront destination. Visited by over fourteen million people annually and home to hundreds of events each year, South Bank is a multi-award-winning precinct that continues to innovate to ensure that it remains a progressive public hub. 

Lined with an abundance of cafes and restaurants, Little Stanley Street and Grey Street have become an integral part of Brisbane’s modern dining landscape. With new tenancies regularly joining the precinct, South Bank Corporation’s static wayfinding signage requires constant updates. As one of Brisbane’s major tourist attractions, well designed and up-to-date way finding is essential for visitors to easily track down their favourite destination along South Bank. 

CV Media & Signage developed a tailored outdoor digital wayfinding solution for South Bank Corporation, with communication and navigation being key features of the design. Six 46-inch double-sided LCD kiosks (based on commercial grade Samsung OH46F Series displays) have been installed at key locations along the dining hub, with each map oriented to the user’s view, allowing them to easily understand what streets, landmarks, cafes and restaurants are ahead. Each kiosk holds one Commercial Chromebox to power both screens.

Customised content by CV Media & Signage’s in-house creative team features an animated map rotating through each tenant’s location, highlighted through subtle colour and pulsing to capture the attention of passersby. Advertisements feature below the map to showcase current and upcoming events such as the Sunday Sessions music program on the River Quay. With a link to South Bank Corporation’s interactive map on its ‘eat SouthBank’ website, the kiosk provides viewers with an additional interactive feature. CV Media & Signage’s outdoor digital wayfinding kiosks are now a prominent feature on the Streets of South Bank.

As featured in Digital Signage Magazine.

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