Super Retail Group has operations in Australia, New Zealand and China, all striving to provide solutions and engaging experiences to enhance customers’ leisure time. The groups brands include BCF, Rays Outdoors, Rebel Sports and Supercheap Auto. As one of Australia’s leading specialty retailers, the group has over 600 stores with an annual turnover of more than $2 billion.

CV Media & Signage have a longstanding relationship with the Super Retail Group, working closely with a number of their brands to deliver complete signage solutions. For over 25 years, the team has provided visual solutions for Supercheap Auto as they have become a leader for providing automotive supplies in the retail space.

Our solution

With over 290 stores in Australia and New Zealand, Supercheap Auto puts its success down to the emphasis on its team, product range and in-store customer experience. As leaders in the innovation of physical store environments, Supercheap prides itself on consistently improving the layout, designs and signage to enable their customers to have a positive experience and create loyalty with the brand.

CV Media & Signage have worked closely with the Supercheap team to continually deliver the best products for in-store and external façade signage. Providing everything from small scale promotional signs through to large scale building signage, the team have developed a strong understanding of the brands visual requirements. Delivering for new store development and existing store refurbishments, the signage plays a key role in store for wayfinding, product categorising, point of sale and overall store branding. The ongoing provision of signage has included;

• Fabricated signage,
• Illuminated,
• Large scale print,
• Promotional print,
• Banners,
• ACM printed branding and logos, and
• much more.

Alongside the ongoing store deliveries, the team has also provided media and signage for the Supercheap sponsored Bathurst 1000 race held in Mt Panorama every year. The event brings together a large-scale retail pop up with significant print and digital, delivering a customer experience far more comprehensive than a normal temporary retail space. The race presents an opportunity for the brand to interact with one of their key target markets and have an impact by integrating the event environment with their product range.

The team is proud to continue partnering with Supercheap Auto, delivering visual solutions for the brand as it continues to evolve its customer experience. Delivering stores in Australia and New Zealand, all products are manufactured on site in our Brisbane facility and installed on site by CV installers.