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April 11, 2016

The future of digital signage is clear

Digital Signage Expo (DSE) in Las Vegas is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital and interactive technology solutions. Now that CV Media & Design’s resident digital tech guru, Matthew Taylor, has returned and settled back into life post-DSE, let’s go through his top picks of the show.

Planar LookThru Transparent OLED Display

An overall favourite of DSE visitors, it was virtually impossible to take a photo of this without people surrounded. Planer’s display enables users to view video content, digital images and text on a virtually frameless glass video screen whilst still being able to see through it. Transparent technology such as this can generate high-impact engagement by placing call-to-action messages in the shoppers’ line of sight and within arm’s reach of the product, precisely where purchase decisions are made. Planar’s display offers creative, new digital signage opportunities that can take this medium to a new level.

LG Transparent Cooler display 49WEC

LG’s Transparent Cooler Display features a transparent display that can be customized to showcase digital content as well as allowing customers to view offerings inside the cooler. At a distance, the display can appear non-transparent, and communicate content such as infotainment or promotions. As the user steps closer to the cooler, the opaque screen can transform into a clear panel to display the cooler’s offerings. Using advanced video solutions such as this are not only highly effective, but allow retailers to stand out from the competition.

Going far beyond traditional merchandising display media, these advanced transparent digital signage tools by Planar and LG will be extremely effective for businesses to increase sales and improve communications. In addition to influencing purchase decisions, transparent technology is sure to be essential in engaging with customers, particularly with the digital generation.

Another two highlights included the revolutionary LG Dual-View Curved Tiling OLED 4K Display and LG 86-inch Ultra Stretch Signage. Both of these present a number of digital signage solutions for retailers to provide customers with a multimedia experience in those previously avoided tricky spaces.

Contact the CV Media & Design team for a custom innovative digital signage solution for your business now.

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