When scanning out upon the urban skyline, it is practically impossible to miss the corporate high-rise signage that tends to dominate the horizon. Often considered to be a demonstration of success and status, placing your logo on the face of a skyscraper can reinforce your presence in a certain area. With their unrivalled visibility, these solutions tend to demand attention from several thousand people each day, making them one of the most effective advertising mediums on the market. Here’s why sky signage is crucial for any business that is serious about elevating its brand.
The word ‘impactful’ is exceptionally telling when speaking about the effect of sky signs. These assertive solutions are more than capable of attracting eyes from afar and are exceptionally effective in helping a business make a strong first impression.
It is important to note that the impact made by these solutions is not necessarily confined to the daytime. Upon request, sky signs can be produced with high output LED modules to make sure that a powerful glow is emitted long after the sun goes down.
Developing brand awareness
Sky signage, quite literally, can take your brand to new heights. Research suggests that on average, it takes 5 to 7 impressions for a person to remember your brand. Fortunately, due to the prominent nature of high-rise solutions, it is relatively easy to instil your brand’s logo and name into many thousands of minds within a matter of weeks.
These repeat impressions of your brand are so crucial because familiarity equates to value. Over 70% of consumers state that it is either ‘somewhat’ or ‘very’ important that they recognise a brand before making a purchase. With this in mind, it can be theorised that there is a link between high-quality sky signage and company revenue.
Due to their obvious lack of accessibility, it is crucial that sky signs are produced with a focus on longevity and resilience. CV Media & Signage take great care in ensuring that your sky signs are built to last. With an experienced team that are comfortable undertaking delicate high-rise projects, we aim to ensure that your solution will never need replacing.
Founded in Brisbane back in 1991, Ausenco is a multinational company that specialises in engineering, consulting, project delivery and asset operations & optimisation. In 2021, CV delivered a premium, vertically positioned logo along the southern wall of Ausenco’s facility. This placement was chosen to maximise visibility from drivers on the M3 Pacific Motorway. With each letter covering a space of 0.75 x 0.86m and the entire sign spanning 1.06 x 7.2m, Ausenco’s new visual solution has created a strong first impression on passers-by. Due to its fabricated halo illuminated finish, the logo emits a powerful glow at night and stands out in the bustling inner-city suburb of South Bank.
Ronald McDonald foundation
Ronald McDonald House Charities (RMHC) is an independent not-for-profit organisation that serves to create, find, and support programs that directly improve the well-being and health of children. CV Media & Signage were engaged by RMHC to deliver an exterior signage solution at the charity’s South Brisbane location. The team delivered two pieces of signage with one apiece on the building’s eastern and western facing walls. These locations were strategically chosen due to the fact that they face both inbound and outbound traffic. Illuminated flex face solutions were used for both walls, primarily due to the fact these signs are exceptionally effective at capturing attention. These bespoke solutions span 9m x 4.5m and 6m x 3m respectively, making them virtually unmissable to passers-by.
If you are in the market for a high-quality sky sign that will allow your brand to make a bold statement, please do not hesitate to contact CV Media & Signage.
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