Category: News

It’s often a natural process for retail brands to go through evolutions in step with their customers and their markets. Remaining agile in the face of progressive change is an important element for brands to continue to align with their consumers and stay relevant. Visually, rebranding is a managed risk that can result in great reward. Careful planning of the brand evolution can provide access to new markets, reintegration with existing markets and the opportunity to reflect company ethos and value in a new way.

How can signage impact a rebrand?

Although it seems an obvious question, there are a number of impacts the physical signage can have on the rebranding process and outcomes:

1. The first challenge is identification and whether the rebrand needs to be a gradual evolution or an immediate change. Ensuring you don’t lose existing customers through the rebranding can sometimes be a challenge if the change involves a new name or stark contrast in the look. Creative transitioning and temporary signage can be useful in informing customers that you’re still the brand they have come to love; things just look a little different now.
2. Emerging with the rebrand process is the opportunity to explore new store concepts and creative innovation. Considering factors such as design, colour, illumination, environment, longevity and store integration, there is a number of benefits in how you can innovate the build of your new brand to ensure you’re getting the most out of your investment. The impact of designs can be altered from the materials used to the way signage is integrated to achieve optimum exposure. Shifting the look and feel of your brand can also provide an opportunity to shift more to what your customers really value.
3. Synergy within one store and across all retail spaces can be achieved through clever signage design. Rebranding provides the perfect opportunity to reconsider your customers experience and how the retail journey impacts their relationship with your brand. Wayfinding, informational, promotional, product and price related signage can all be integrated to elevate the experience.
4. Australian retailers have indicated strong return on investment, with numbers indicating a 5 – 30% increase in like for like sales. The brand relaunch sales have also see some brands have a 50% spike in sales for the initial launch period (notably with ‘store of the future’ concepts). The relaunch phase also allows an opportunity for stores to reintegrate into communities, align with other local vendors and reach out to media outlets.

CV Media & Signage specialise in delivering retailers quality signage fit for their space. Becoming specialists in delivering for retail and large format retail clients, the team has developed a key understanding of the requirements involved in delivering different signage elements from building fascia, wall prints, acrylic lettering, floor prints, promotional banners, shelf signage and more.

If the visual direction involves digital, we also have the capability to build the best platform for you. Physical retailers are in the midst of progressing their stores to have a greater digital presence, in line with the natural movement of technology. Some highlights from the digital space for retail outlets include digital integration for campaigns, visual merchandising, store aesthetics, branding, wayfinding, store information and collecting customer data.

Digital tools including video walls and digital screens, social media integration, interactive touchpoints as well as virtual and augmented reality are all available to enhance the in-store experience and the emotional reactions associated with the physical purchase.

Project Snapshot

Most recently, all 68 Amart Sports outlets rebranded to Rebel stores under Super Retail Group. Super Retail Group combined the best of both brands into one single customer-focused offering that brings together Rebel’s strengths in solutions and services with Amart Sports’ customer service excellence into the one strong, national omni sports retailer that will continue to provide customers inspiring solutions and services to make the most of their leisure time.

Erica Berchtold, Super Retail Group Managing Director Sport said “Focusing on the Rebel brand will enable us to offer customers an expanded range of solutions and services at more locations, concentrate our investment building world class omni retail capabilities, and further streamline the end-to-end supply chain required to deliver the seamless omni experience that customers expect.”

The project required an extremely efficient turn around for their new signage products including the manufacture and installation for the internal and external sign elements. In just eight weeks, the CV Media & Signage team was able to deliver and install the new signage across all Amart Sport sites. For a large format retail rebrand such as Amart Sport to the Rebel transition, timing was key. Super Retail Group progressed the shift quickly enabling the Rebel brand to establish itself as a competitive market leader in the sporting goods space with a network of 160 stores nationally.

Facing the challenges associated with assisting customers through the property purchasing journey, developers often implement a strategic marketing mix to provide maximum impact at each phase. Once customers are stepping into showrooms and sales offices, the audience is captive, and it is imperative to deliver engaging and informative content that is effective at converting potential customers into convinced buyers.

Already in the digital swing of things, the property industry has a lot to gain from the implementation of interactive sales spaces. With sensory cues at an all-time high, interactive screens allow future buyers to design their new home in front of their eyes. From the floor plan up, intelligent CMSs layer content so customers can visually explore design options, with the final product coming to life. Torn between colors? Comparisons can be made at the click of a button. It is impossible to avoid the buzz around “customer experiences,” but strategic use of digital opens up new avenues for the personalization and the customization of marketing for big purchasing decisions.

Location mapping is a key element for any sales display, with position playing a key role in the purchasing process. Customized area maps with services and amenities highlighted can be animated and visually display the direct accessibility for new homes. Unique camera and drone footage can be utilized to display the region of interest, offering a better insight for buyers not local to the area. For developments that are yet to be built, site maps can display the lot sizes and dimensions and reference to adjoining lots.

Video content can also be displayed through digital screens, bringing to life communities and locations in the sales space. The screens can be multipurpose, operating as lively advertising boards day and night while also serving as active sales assistants, allowing prospective buyers to peruse alone or with the guidance of sales staff.

Take the miniature case study below as an example: As an experienced and awarded property group, Pradella specializes in unique developments, setting the benchmark in progressive innovation and architectural design. Ensuring their sales space reflected the design and innovation aesthetics of their development, they integrated two 43-inch touchscreens. The touchscreens have a number of capabilities unique to the Riverside Coomera Resort, placing the ability to explore floor plans, layouts, designs, colors, site specifics and location all at the customer’s fingertips. The interactive displays are seamlessly integrated into their site-based sales space, providing an effective marketing and advertising tool.

With the ability to custom-design the screen’s interface and seamlessly integrate branding, it’s a no brainer that property professionals are choosing to make interactive screens an integral part of their marketing mix.

As featured on Digital Signage Connection.

To be successful in the highly competitive real estate industry, agents are looking to enhance their customer relationships by utilising technology to provide increased flexibility. Adopting digital media positions an agency as an innovative market leader and is a powerful, cost effective tool for communicating with current and prospective customers.

As consumer markets continue to evolve in the digital space, buyers and sellers expect up-to-date and engaging content on all communication platforms. This flexibility allows agents to update their listings and announcements in real time, keeping on the pulse instantaneously as the market changes. Clever integration of video and touchscreens can assist agents in dynamically showcasing their property range.

See how digital media can improve flexibility, provided increased personalization, differentiate the agents offer and save money below.

Flexibility
One of the key advantages of digital signage is the flexibility of the content management system. The system provides total control of content allowing agents to update their screens anywhere, anytime. Once a property is on or off the market, this can be reflected on a digital sign in a matter of minutes. Digital platforms allow agents to forget about waiting for marketing materials to be printed and focus on highlighting new listings within the sales office in real time. Automated processes can be easily built into digital platforms which helps reduce administration processes and allows agents to spend more time to focus on their customer’s needs.

Personalization
Many of today’s customers are digital natives, those who have grown up with touch-friendly devices and assume everything is able to be swiped, pinched or zoomed. Placing a touchscreen within a sales office or window provides visitors the ability to browse listings, engage with the agency, and receive personalised offers. Digital media not only provides the opportunity to display properties in a dynamic way, but can be seen as less intrusive and intimidating than dealing with a salesperson. Businesses can enhance the customers experience and empower their visitors by allowing them control over their real estate journey, which is an important part of the customer experience for large scale investments such as property.

Differentiation
Touchscreen digital displays revolutionize a real estate agency’s traditional window by providing a 24/7 silent salesperson and the ability to engage with buyers and sellers effortlessly. Integrating touch screen technology within a window grabs the attention of passing customers, inviting them to learn more or to continue the experience in the sales office. The technology will not only appeal to potential buyers, but can help attract additional listings. Agents can take a simple floor plan to the next level by incorporating interactive maps, images, videos and 3-D models. With technology continually advancing, agents can provide customers with the ability to capture and email onscreen annotations.

Savings
Invest once with digital media and all printing, transport and labour costs of traditional signage fly out of the window. The digital experience enables a more streamlined approach to communications by allowing agents to adapt and optimize content whilst also reducing the cost per listing, resulting in increased revenue.

Digital media not only offers multiple channels to deliver information, but allows agents to acquire information about visitor selections and preferences, improving the understanding of potential buyers and sellers in the area. Incorporating digital elements into the broader marketing strategy will position a real estate agency as a market leader – ensuring they are providing current property information and promotions at all times, even when the sales office is closed.

As featured on DigitalSignageToday.

Digital technology is driving rapid change in the car-parking industry — electric cars, driverless cars, car sharing, app-based searching, booking, digital payment systems — the list could go on. The two key areas where digital technology is changing the car-parking industry landscape are the use of Big Data and the use of digital screens to enhance the customer experience.

Big Data

The development of Big Data has provoked great expectations for those who manage parking facilities. In plain terms, Big Data collates data from different sources to reveal patterns and trends associated with human behavior. This data can then be used to help create personalized and engaging digital signage customer experiences. The car-parking industry is data-rich, comprising integral data points, such as payment transactions, occupancy data, sensor data, length-of-stay data and more.

Making use of Big Data and analytics can help parking managers to optimize pricing and parking availability based on factors such as the weather, special events or flight schedules for airport parking. Potential takeaways from data could be to create a dynamic pricing strategy — similar to Uber — based on demand and even offer promotions to attract customers.

Digital screens

The parking facility is often the first touch point for the customer journey but can frequently be overlooked in terms of the overall customer experience. The use of digital signage within parking facilities can not only inform customers of parking-related information, but also display safety and journey information as well as providing timely and targeted promotional messages from nearby retailers or businesses.

Integrated approach

Let’s go through a few ways parking companies can use digital technology to improve the customer experience;

• Book online — An online reservation system allows for a more streamlined customer experience as visitors can pre-book a parking space to reduce the hassle of driving and searching. Companies can collect data through this system by requesting general, vehicle and payment details.
• License-plate recognition — If the customer has registered and pre-booked a space online, the car can be recognized via license-plate recognition, allowing quick entry. If payment details have been registered, the parking costs can be calculated and charged to the customer’s account on exit. This is much easier than having to remember to pay before making their way back to the car.
• Digital parking signs — Located at the entry of parking facilities, digital parking signs can integrate with license-plate recognition software. Once data has been gathered about a customer, the digital sign can display customized and tailored content. This content can include welcome messages, pricing information, available parking spots, car wash and valet specials, and promotional messages from nearby retailers or businesses.
  To help manage supply and demand, parking operators can also quickly and easily adjust parking prices. With a traditional, static parking sign, a price change would entail a minimum two-week turnaround time with approvals, printing and shipping. Digital parking signs allow parking managers to alter pricing within minutes due to cloud-based content management systems.
• Digital video walls — Digital video walls can be based anywhere and everywhere within a park facility. Similar to digital parking signs, these can be linked to license-plate recognition software, allowing video walls to be used for directions — if the customer has an allocated parking spot — or relevant promotional messages.

The Brisbane Airport Corporation in Brisbane, Australia is a great example of innovative parking facility management. The company began their digital disruption with an installation of a video wall above the parking pay machines. Accessible through a cloud-based content management system, BAC can instantly update or schedule content, ensuring no promotional opportunity is overlooked. Digital parking signs have also been installed at the entry and exit of the state-of-the-art AIRPARK allowing the ability to dynamically manage pricing changes and promote parking specials.

Digital technology is a critical enabler in creating the seamless end-to-end experience that customers now expect. Enhancing the parking experience with the clever use of digital technology will help parking operators attract new customers, grow market share and increase revenue. Most importantly, though, digital integration into the delivery of parking services will help generate data and customer insights, allowing parking operators to proactively manage and improve the customer experience.

Featured on DigitalSignageToday.

Digital Signage Expo (DSE) in Las Vegas is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital and interactive technology solutions. Now that CV Media & Design’s resident digital tech guru, Matthew Taylor, has returned and settled back into life post-DSE, let’s go through his top picks of the show.

Planar LookThru Transparent OLED Display

An overall favourite of DSE visitors, it was virtually impossible to take a photo of this without people surrounded. Planer’s display enables users to view video content, digital images and text on a virtually frameless glass video screen whilst still being able to see through it. Transparent technology such as this can generate high-impact engagement by placing call-to-action messages in the shoppers’ line of sight and within arm’s reach of the product, precisely where purchase decisions are made. Planar’s display offers creative, new digital signage opportunities that can take this medium to a new level.

LG Transparent Cooler display 49WEC

LG’s Transparent Cooler Display features a transparent display that can be customized to showcase digital content as well as allowing customers to view offerings inside the cooler. At a distance, the display can appear non-transparent, and communicate content such as infotainment or promotions. As the user steps closer to the cooler, the opaque screen can transform into a clear panel to display the cooler’s offerings. Using advanced video solutions such as this are not only highly effective, but allow retailers to stand out from the competition.

Going far beyond traditional merchandising display media, these advanced transparent digital signage tools by Planar and LG will be extremely effective for businesses to increase sales and improve communications. In addition to influencing purchase decisions, transparent technology is sure to be essential in engaging with customers, particularly with the digital generation.

Another two highlights included the revolutionary LG Dual-View Curved Tiling OLED 4K Display and LG 86-inch Ultra Stretch Signage. Both of these present a number of digital signage solutions for retailers to provide customers with a multimedia experience in those previously avoided tricky spaces.

Contact the CV Media & Design team for a custom innovative digital signage solution for your business now.

Digital signage is a powerful communication tool; its ability to attract, engage and retain audiences of all types is incomparable. It creates endless opportunities to deliver personalized, effective marketing strategies and increase your customer engagement. It’s main feature? The content.

The aim of digital signage is to enhance your customer’s experience and without spending time on getting the content right this isn’t going to happen.

Firstly your digital signage content needs to suit your objectives, branding, target audience and the surrounding environment.

Plus you need to make sure that your content works in the digital screen format. You’ve chosen your hardware. You’ve picked your media player. It’s all been installed and you’re ready to go. But hold up, the content is warped, stretched, or perhaps it’s skewed all over the sign. How do you make sure that this does not happen to you?

To make sure you get the most out of your digital signage the starting point is great design – and specifically content that is designed for the digital format. A key advantage of digital signage is its ability to branch out from static images. Including a combination of images, animations and films allows you to entice, entertain and retain the interest of your audience.

Holly who heads up our Design & Animation team, has compiled her Top 5 design tips for creating effective digital content;

• COLOUR: Keep colours harmonious and minimal. The correct use of colour is vital to establish a clear understanding of the message and effective design.
• TYPOGRAPHY: Choose legible fonts to compliment the communication style. Ensure the number of font styles are kept to a minimum as an over-indulgence will confuse and spoil the design.
• LAYOUT: The arrangement of content needs to be considered carefully to guide viewers logically through the design. Alignment, placement, size and space are all factors to be mindful of when creating any layout of content.
• SPACE: Determine the size of the area you have to work with to help establish the amount of content you can use. Excessive information and images crammed into a space will make the design incoherent and unprofessional. Negative space is necessary to convey a clear message and appeal to the eye.
• KEEP IT SIMPLE: Unnecessary design elements can clutter content and spoil the design. Keep these to a minimum and ensure they compliment your message and design rather than over-power it.

Our greatest tip though? Get in touch with the CV Media & Signage team.

Walking into a quick-service restaurant these days often means seeing a row of digital displays behind the counter, as LCD screens rapidly replace static back-lit posters.

With an estimated 50 to 70 percent of QSR sales occurring in the drive-thru, taking digital menu boards outdoors is the next logical evolution for the industry. A report by Futuresource Consulting in 2014 suggested that only 1 percent of the potential market for outdoor displays had so far been tapped.

As a reminder of why the drive-thru is important, much of Australia’s eastern seaboard recently copped an unseasonal lashing from the weather gods. As the rain pelted down, the number of drive-thru QSR customers surged as they avoided the drenching that comes from the 100-meter parking lot dash.

Making it easy

The drive-thru customer experience is all about speed and convenience. Having the right menu and message at the right time is important. In the past, business owners had two choices: Display all menu items — breakfast, lunch and dinner — on the one menu board all day long, or use two-sided menu boards that could be flipped during the day. Talk about overwhelming the customer.

The National Restaurant Association’s 2015 Industry Forecast showed 41 percent of the critical 18- to 34-year-old target demographic says technology is an important factor when they choose a restaurant, and the next age bracket — 35 to 44 years — wasn’t far behind at 39 percent. The NRA’s research found that technology improves speed and convenience for consumers. Are drive-thrus and technology the perfect combo meal then?

Let’s go through a handful of the top reasons outdoor digital displays go hand in hand with drive-thrus.

• Enhance customer experience through content
  Digital menus can be adjusted and scheduled to change according to the time of day. For example, a breakfast menu can be scheduled to only appear between 5 a.m. and 11 a.m., being replaced by the all-day promotion for the remainder of the day. It can also offer greater flexibility for promotions and help unclutter visually busy menu boards, which can accelerate order-taking and improve order accuracy.

• Less printing. More marketing.
  A simple price change or menu switch-out for static menu boards would take businesses weeks due to the graphic design time, approvals, printing and shipping. Going digital allows updates to be made in a matter of minutes, including being able to be responsive to the market conditions. Digital also allows for centralized control, with no need for the head office to rely on franchises to changeover static signage.

• Increase sales
  Digital signs can respond to orders as they are placed, so upselling can be an automatic, simple process. The screen can display complimentary items as the order begins to be inputted into the point-of-sale system. A high-resolution screen also allows businesses to tempt customers with eye-catching images of the menu.

Is digital up to the challenge?

But how will outdoor digital displays withstand the vagaries of unpredictable weather, I hear you ask? Rain, snow, heat and cold have for a long time made leaving digital screens out in the elements (i.e.., a drive-thru lane) a costly, complicated and unpredictable proposition. However, the barriers that limited how digital screens could be used outdoors and in direct sunlight have been tackled, making it possible to place high-impact, dynamic messaging in front of customers in nearly any situation.

Outdoor digital displays are now been designed to work flawlessly, for years, despite extreme high and low temperatures, heat from full days of direct sunlight, rain, frost, dirt, dust and fumes, to unpredictable things like power spikes and vandalism. Most notable is the Samsung OH series, which has all the engineering and design needed for ultra-bright, high-reliability, high-durability displays.

The digital edge

QSRs that embrace the opportunity to engage their customers through digital will not only outperform their competitors but will also differentiate themselves from other operators who have not changed the way they do drive-thru business for decades. By combining the influential capabilities of digital menu technology with outdoor digital displays, QSRs can drive sales increases, improve the speed of service and create happier, and hence, more loyal customers.

Is now the right time for you to install outdoor digital displays?

 

Featured on DigitalSignageToday.

It can be tricky to communicate important messages in a workplace landscape. Often organisations find people are busied by their overlapping meeting schedules, endless to-do lists and an inbox of emails that no matter how many we action, never seems to get smaller. For companies, a challenge lies in embedding communications within the culture which is both effective and has the ability to translate into different team dynamics and in different locations.

The advances in technology have seen a growing interest in how companies can digitise their communications to integrate seamlessly into their employee’s everyday environment.  How can a company replace the infrequency of a newsletter or email and have a continued cultural representation of pride and progress?

The digital progression for companies is happening at a rapid pace with more efficient workflows, paperless systems and digital data control across multiple business functions. The digital journey is happening for businesses everywhere with Alex Niehenke of Scale Venture Partners saying “If you’re not figuring out how to be a digital company, someone else will be coming around to replace you.”

The integration of digital screens across business locations can provide a continuous feed of information and updates which reflect 3 core aspects of any company;

1. Progress: job wins, project updates, key milestones reached, project completions
2. Pride: team success, internal and external recognition, individual accomplishments
3. Information: safety updates, company information, important news, industry specific information

Similar to the feeds we engage in across social networks, digital corporate communications can bring life and activity to the office and site space. Building integration from the different facets of a business can be particularly beneficial in providing a layered culture of recognising progress, understanding peers and motivate a strong feeling of company pride.

A key aspect and positive of digitalisation within organisations is engagement. Moving from hierarchies to networks and shifting the sense of top down control to an empowering environment will be crucial for the future of work (figure 1.responsive org manifesto). Companies that want to stay ahead will be looking to move from the more predictable focuses and start experimenting with less predictable opportunities. Enriching company culture through consistent engagement can be achieved through active digital message delivery across different offices, locations and from different sources. The flexibility of real time digital communications empowers employees to engage other employees and offers a platform to spark internal conversation.

Figure 1. Responsive Org Manifesto

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Case Study

CV Services Group integrated digital corporate communications over 18 months ago and have seen a number of key positives as a result. With 8 locations in 3 states and across two countries, CV Services Group have strived to deliver company coordinated communications simultaneously across all locations. Each office has 1 – 3 screens which displays rotating content inclusive of messages around pride, progress and for informative purposes. The simplistic design of digital screens allow them to blend into any space without interference yet still deliver messages with impact.

Commercial Director, Ian Norman said “integrating the digital signs into the communications mix has seen a number of key positives, with the delivery of up to date and topical content that can be refreshed on a regular basis. The teams have stated how useful they find the information and feel much more informed about what is going on within their own division and on a companywide level.”

The ability to adjust and change content in real time and in reaction to the external and internal environment is reflective of the digital progression being seen across many companies. For CV Services, reinforcing company culture is no longer left to intermittent team meetings or toolbox talks; the digital technology allows it to become part of everyday work life.

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The digital progression of work spaces is ongoing, as digitisation across the workforce is in full swing. Rather than fear the future, companies will seek to adapt, integrate and develop their business culture around the digital space. Assisting with all aspects of corporate communications from the technical to the function and delivery, CV Media & Design can integrate the best digital corporate communications for your company today.

The automotive industry is undergoing an era of digital disruption. With a modern, tech-savvy target audience, creating a high-energy, interactive and visual experience is no longer optional for automotive dealership showrooms – it’s a necessity. Static signs and posters simply do not captivate an audience anymore. Digital signage is engaging and interactive with the ability to be updated anytime, anywhere.

Digital disruption enables companies to provide a new level of customer experience. According to a Harris Interactive study conducted on behalf of Verint Systems, 88 percent of customers prefer doing business with a company that offers a quality customer experience over a company that has the latest and most innovative products. With the ability to create a wow factor in the showroom, digital signage enhances the automotive industries’ customer experience, leading to stronger engagement, increased loyalty and improved conversion rates.

The potential for digital technology to enhance the customer experience within the automotive industry is limitless. The list below covers only a handful of the many opportunities available:

• Outdoor LED
  LED, whether this is in the form of an LED trailer or an LED display installed on the dealership’s facility, provides a high impact, flexible advertising option to attract passing traffic. Digital signage allows marketing teams to effectively and efficiently communicate messages to consumers with the ability to update content instantly.
• Digital Screens
  Digital screens can be strategically placed throughout waiting rooms and showrooms. Keeping customers entertained in the waiting room with digital displays helps reduce perceived wait time while also creating a defensive marketing strategy for dealers by providing a dealership specific channel. Content for the screens can include current product and service promotions; latest model releases and features; up to date financing options; and generic information such as time, weather, news and social media feeds. By the time a sales person greets the customer, the customer would have already been exposed to numerous marketing messages. The screens deliver stimulating full color images or video capturing the interest of customers, creating a sense of curiosity and a desire to find out more. Video walls can be designed in different formats, allowing for large screens or custom designs and content, to have maximum impact, and deliver an in-store experience beyond the customers’ expectations. With the ability for screens to function independently and display different content or combining numerous screens to display one large vibrant video, marketing teams are provided with endless opportunities.
• Interactive Screens
  Many of today’s customers are “digital natives” – those who have grown up with touch-friendly devices – and assume everything can be swiped, pinched and zoomed. Accenture’s Auto Digital report (2015) indicated that more than half of the respondents would be interested in an interactive touch display that provides information on the available models during a visit to a showroom, proving that today’s customers value the efficiency and speed of using self-service tools to find answers. Not only could an interactive screen provide extra details about a car, a dealership could also take it that step further and enhance the customer experience with an interactive car configurator. Using an interactive screen, customers could alter the model choice, accessories and colors and immediately see on a screen what their dream car looks like. As technology continues to advance, customers would also have the option to rotate the car and be able to view their selection from every angle, including close-ups of different parts of the interior. Strategically positioning interactive screens within dealerships will further assist in reducing perceived wait times and provide customers a sense of empowerment by putting them in charge of accessing new information which is relevant to them.
• Beacon Technology
  According to research by Marin Software, “Consumers increasingly use smartphones at dealerships to research and validate brand choices pre purchase, driving a surge in mobile auto app usage in 2015.” Beacon technology allows businesses to tap into this vital marketing opportunity by communicating with customers on the one device everyone keeps close – their mobile phone. Messages can be pushed to a customer’s mobile phone when in a predetermined proximity of a beacon. Using a customer data base, dealerships can send messages to customers and potential customers when in proximity to particular models.

Digital disruption is the key to succeeding in the automotive industry. As Accenture’s report says, “Dealers who are innovative, aggressive in pursuing digital strategies that engage the connected customer, and proficient in communicating the right message through the appropriate digital channels at the right time, will become automotive disrupters that can sustain growth in the global automotive market into the future.”

Featured on DigitalSignageToday.