Category: News

As the first touchpoint with your business, it is essential to eliminate the frustration that often accompanies finding a parking space. Research by Columbia Business School has proven that a relaxed and happy customer is willing to spend more money and more likely to become a repeat customer. Avoid making potential customers irritable through focusing on creating an easier and more convenient parking experience.The growth and universal impact of digital technology is the key to engage with, entertain and monetize customers in the modern world. Not only can digital technology play an essential role in providing the seamless parking experience that customers now expect, it can also create insights to drive the future direction of businesses and the services it provides.

Key to creating these insights is the implementation of a very important sales channel; an online booking system. Not only can businesses request general, vehicle and payment details, but loyalty incentive programs can develop a reliable customer base. Execution of an online booking system will allow for a streamlined customer experience as customers can reduce the hassle of searching for a parking space. Over 65% of Australia’s population shops online for a quick and effortless service, and the parking industry needs to reflect this norm in their offering. How?

1. Better Facility Management

Dynamic digital parking signage allows businesses to run facilities unattended using enhanced graphic displays and instructions to guide customers from entry to exit. A key benefit to this technology is the cloud based content management system allowing businesses to easily modify the content anywhere, anytime. Operators can also collate and analyse data of car park usage and trends, allowing the business to improve engagement with customers, create targeted digital marketing activity, plan capacity and implement dynamic pricing.

2. Reduced Traffic Congestion

Number plate recognition software will eliminate the need for drivers to stop and collect a ticket whilst linking dynamic digital signage solutions with intelligent sensor systems will provide real time space availability. The combination of this technology will optimise the traffic flow and help to ease congestion at the car park entrance and throughout surrounding areas.

3. Increased Security

BPA research shows that after location, security is the main concern when choosing a car park. Intelligent sensor systems and CCTV can be synced with LCD video walls to create a centralised command centre to provide a safe customer service experience. Centralised command centres enable staff to speak to customers, quickly address any security and traffic management issues and raise boom gates.

4. A Better Customer Experience

Digital parking technology provides a unique communication tool to manage crucial brand touch points and enhance the customer experience with customised, engaging content. By improving the ease of entry, payment and exit along with the implementation of a loyalty incentive program, customers will be more inclined to park at the same location more frequently.

Not only will your business improve your customers parking experience through the implementation of digital technology, the advertising capability of dynamic digital signage provides the opportunity for increased revenue by engaging with nearby businesses or through the promotion of car parks specials, car wash and valet options. Incorporating dynamic pricing is also a powerful way to instantly increase revenues and the bottom line.

As featured on Parking Australia.

Digital signage is a powerful communication tool; its ability to attract, engage and retain audiences of all types is incomparable. It creates endless opportunities to deliver personalized, effective marketing strategies and increase your customer engagement. It’s main feature? The content.

The aim of digital signage is to enhance your customer’s experience and without spending time on getting the content right this isn’t going to happen.

Firstly your digital signage content needs to suit your objectives, branding, target audience and the surrounding environment.

Plus you need to make sure that your content works in the digital screen format. You’ve chosen your hardware. You’ve picked your media player. It’s all been installed and you’re ready to go. But hold up, the content is warped, stretched, or perhaps it’s skewed all over the sign. How do you make sure that this does not happen to you?

To make sure you get the most out of your digital signage the starting point is great design – and specifically content that is designed for the digital format. A key advantage of digital signage is its ability to branch out from static images. Including a combination of images, animations and films allows you to entice, entertain and retain the interest of your audience.

Holly who heads up our Design & Animation team, has compiled her Top 5 design tips for creating effective digital content;

• COLOUR: Keep colours harmonious and minimal. The correct use of colour is vital to establish a clear understanding of the message and effective design.
• TYPOGRAPHY: Choose legible fonts to compliment the communication style. Ensure the number of font styles are kept to a minimum as an over-indulgence will confuse and spoil the design.
• LAYOUT: The arrangement of content needs to be considered carefully to guide viewers logically through the design. Alignment, placement, size and space are all factors to be mindful of when creating any layout of content.
• SPACE: Determine the size of the area you have to work with to help establish the amount of content you can use. Excessive information and images crammed into a space will make the design incoherent and unprofessional. Negative space is necessary to convey a clear message and appeal to the eye.
• KEEP IT SIMPLE: Unnecessary design elements can clutter content and spoil the design. Keep these to a minimum and ensure they compliment your message and design rather than over-power it.

Our greatest tip though? Get in touch with the CV Media & Signage team.