Author: cvmediasignage3_admin

Health care facilities can be mystifying and unpredictable. Digital signage within the health care sector is a critical tool to drive the improvement of the patient, visitor and staff experience. Whether it be digital screens to reduce perceived wait time in the waiting room or interactive kiosks to provide navigation around a confusingly large hospital, keeping visitors and patients informed using digital signage significantly improves their overall experience. Below are just five examples of how.

Waiting times

Health care facilities are notorious for making patients or visitors wait, whether this be a matter of minutes or hours. In the book “Psychology of Waiting Lines”, David Maister says “unexplained waits feel longer than explained waits.” Placing digital screens which include queue-management information such as estimated waiting times in waiting areas can help lower anxiety, alleviate frustration and reduce the perceived wait time by as much as 35 percent. With the ability to display multiple forms of content, digital screens are not only informative but also provide a more enjoyable wait. Healthcare facilities can entertain patients and visitors through engaging news, shows, relevant health information or facility updates.

Wayfinding

Navigating as a patient or visitor through a large facility such as a hospital can be confusing, frustrating and stressful. Put simply, wayfinding is the information systems that guide people through a physical environment and enhance their understanding and experience of the space. In a high stress environment, such as a hospital, an interactive wayfinding kiosk can give your patients and visitors an enhanced sense of well-being, safety, and security. Providing a detailed map with physician directories and step-by-step directions will allow your patients and visitors get to their destination faster and more easily.

Promotion

Not only can digital signage improve the patients and visitors experience, but it can provide healthcare facilities with an additional revenue opportunity. Digital screens effectively inform and promote products, services and events to visitors without being seen as pushy. By selling advertising space to third parties healthcare facilities can enhance the sales of services or products.

Safety and directional

Most importantly for the healthcare industry, digital signage can act as an emergency alert system, raising awareness throughout the facility and delivering essential health and safety messages. Through a centrally controlled system, critical messages can be pushed out to all digital screens in the facility improving the ability to respond to any type of situation.

Staff can also be informed about safety procedures and events which could limit the accessibility of certain areas through the display of safety schedules.

Staff communications

Digital screens can be placed throughout staff break rooms for the same reasons as you would put them in waiting rooms – to engage and inform. Replace old static notice boards or whiteboards and instantly update your staff with new work policies, procedure changes, new treatments, safety alerts, training opportunities and other notices through a cloud-based content management system. This cost effective and flexible solution can be implemented across multiple locations, providing a solution to communicate with any number of employees quickly and efficiently. Digital signage can also be paired with technology to enable content to be pushed out directly to staff’s phones.

The health care industry is a natural fit for digital signage due to the constantly changing nature of its facilities and the dynamic nature of the healthcare sector. The ability to centrally update content ensures real-time messaging of critical information allowing any healthcare facility to provide staff, patients and visitors with the most current and accurate information at any time. Much faster, more impactful and eco-friendly than paper-based static signage, digital signage ensures a reliable, streamlined source of communication. From a small general practice, to a large bustling health care facility hospital, digital signage delivers a strong return on investment for any health care facility.

As featured in DigitalSignageToday.

As the first touchpoint with your business, it is essential to eliminate the frustration that often accompanies finding a parking space. Research by Columbia Business School has proven that a relaxed and happy customer is willing to spend more money and more likely to become a repeat customer. Avoid making potential customers irritable through focusing on creating an easier and more convenient parking experience.The growth and universal impact of digital technology is the key to engage with, entertain and monetize customers in the modern world. Not only can digital technology play an essential role in providing the seamless parking experience that customers now expect, it can also create insights to drive the future direction of businesses and the services it provides.

Key to creating these insights is the implementation of a very important sales channel; an online booking system. Not only can businesses request general, vehicle and payment details, but loyalty incentive programs can develop a reliable customer base. Execution of an online booking system will allow for a streamlined customer experience as customers can reduce the hassle of searching for a parking space. Over 65% of Australia’s population shops online for a quick and effortless service, and the parking industry needs to reflect this norm in their offering. How?

1. Better Facility Management

Dynamic digital parking signage allows businesses to run facilities unattended using enhanced graphic displays and instructions to guide customers from entry to exit. A key benefit to this technology is the cloud based content management system allowing businesses to easily modify the content anywhere, anytime. Operators can also collate and analyse data of car park usage and trends, allowing the business to improve engagement with customers, create targeted digital marketing activity, plan capacity and implement dynamic pricing.

2. Reduced Traffic Congestion

Number plate recognition software will eliminate the need for drivers to stop and collect a ticket whilst linking dynamic digital signage solutions with intelligent sensor systems will provide real time space availability. The combination of this technology will optimise the traffic flow and help to ease congestion at the car park entrance and throughout surrounding areas.

3. Increased Security

BPA research shows that after location, security is the main concern when choosing a car park. Intelligent sensor systems and CCTV can be synced with LCD video walls to create a centralised command centre to provide a safe customer service experience. Centralised command centres enable staff to speak to customers, quickly address any security and traffic management issues and raise boom gates.

4. A Better Customer Experience

Digital parking technology provides a unique communication tool to manage crucial brand touch points and enhance the customer experience with customised, engaging content. By improving the ease of entry, payment and exit along with the implementation of a loyalty incentive program, customers will be more inclined to park at the same location more frequently.

Not only will your business improve your customers parking experience through the implementation of digital technology, the advertising capability of dynamic digital signage provides the opportunity for increased revenue by engaging with nearby businesses or through the promotion of car parks specials, car wash and valet options. Incorporating dynamic pricing is also a powerful way to instantly increase revenues and the bottom line.

As featured on Parking Australia.

Digital Signage Expo (DSE) in Las Vegas is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital and interactive technology solutions. Now that CV Media & Design’s resident digital tech guru, Matthew Taylor, has returned and settled back into life post-DSE, let’s go through his top picks of the show.

Planar LookThru Transparent OLED Display

An overall favourite of DSE visitors, it was virtually impossible to take a photo of this without people surrounded. Planer’s display enables users to view video content, digital images and text on a virtually frameless glass video screen whilst still being able to see through it. Transparent technology such as this can generate high-impact engagement by placing call-to-action messages in the shoppers’ line of sight and within arm’s reach of the product, precisely where purchase decisions are made. Planar’s display offers creative, new digital signage opportunities that can take this medium to a new level.

LG Transparent Cooler display 49WEC

LG’s Transparent Cooler Display features a transparent display that can be customized to showcase digital content as well as allowing customers to view offerings inside the cooler. At a distance, the display can appear non-transparent, and communicate content such as infotainment or promotions. As the user steps closer to the cooler, the opaque screen can transform into a clear panel to display the cooler’s offerings. Using advanced video solutions such as this are not only highly effective, but allow retailers to stand out from the competition.

Going far beyond traditional merchandising display media, these advanced transparent digital signage tools by Planar and LG will be extremely effective for businesses to increase sales and improve communications. In addition to influencing purchase decisions, transparent technology is sure to be essential in engaging with customers, particularly with the digital generation.

Another two highlights included the revolutionary LG Dual-View Curved Tiling OLED 4K Display and LG 86-inch Ultra Stretch Signage. Both of these present a number of digital signage solutions for retailers to provide customers with a multimedia experience in those previously avoided tricky spaces.

Contact the CV Media & Design team for a custom innovative digital signage solution for your business now.